Michael Fields Agricultural Institute

Wholesale Success: A Farmer’s Guide to Selling, Postharvest Handling and Packing Produce by FamilyFarmed.org

Fields Best produceAs consumer demand for locally grown produce increases, more farmers are selling their products directly to supermarkets, restaurants, institutions and other large retailers. Selling to new markets can present new opportunities and challenges. Our manual is designed for the producer who wants to successfully work with these markets while maximizing profits. The manual reviews key aspects of successful grower-buyer relationships, including postharvest handling, cooling, packing, contracts, USDA grade standards, certification opportunities, food safety, and more. The information in this guide will help you develop new profitable business relationships, increase product quality, maximize shelf life, and successfully manage wholesale sales.

Order your Wholesale Success Manual today!

$80 (includes shipping & handling)

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Or, to order by post, mail a check or money order to:

Michael Fields Agricultural Institute
Attn: Wholesale Success
PO Box 990
East Troy, WI 53120